Eugene Kleiner 定律

[ 2010-05-12 06:56:40 | Author: Charles | Weather:Weather ]
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Eugene Kleiner 是硅谷开山鼻祖一级的人物。他是有名的“八叛将”之一,1957 年创立了第一个硅半导体公司仙童半导体。后来改做风险投资,1972 年成立了硅谷的第一家风投,Kleiner and Perkins,后来 Caulfield 和 Byers 加入才成了现在的 KPCB。就像所有的名人都会把复杂的东西讲的深入浅出,Kleiner 也有很多定律。
引用/Quote
When the money is available, take it. (Kleiner's First law)
有钱的时候,拿着(Kleiner 第一定律)。

There is a time when panic is the appropriate response. (Kleiner's Second Law)
有时候恐慌是适当的反应(Kleiner 第二定律)。

The more difficult the decision, the less it matters what you choose.
决定越难做,你选择什么就越不重要。

Even turkeys can fly in a tornado. In times of strong economies, even bad companies can look good.
在龙卷风里火鸡也会飞。经济好的时候,差公司也看起来不错。
.
Make sure the dog wants to eat the dog food. No matter how ground-breaking a new technology, how large a potential market, make certain customers actually want it.
确定狗会吃狗粮。不管一个技术有多牛,潜在市场有多大,确认顾客真的想要。

Risk up front, out early
早冒风险,早走人。
.
It's easier to get a piece of an existing market than to create a new one.
从一个存在的市场中得到一部分要比创造一个新市场简单得多。

It's difficult to see the picture when you're inside the frame.
当你在镜框里的时候,你就很难看到图画了。

Venture capitalists will stop at nothing to copy success.
风险投资家们会勇往直前去复制成功。

Invest in people, not just products.
投资人,不要只投资产品。

Build one business at a time. Most business plans are overly ambitious. Concentrate on being successful in one endeavor first.
一次做一个生意。绝大部分商业计划书太有野心了。先专注把一件事情搞成功。

The problem with most companies is they don't know what business they're in.
很多公司的问题是他们不知道他们在做什么生意。


Tags: Eugene Kleiner KPCB 风投 风险投资



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